Digital Marketing / Marketing and advertising / Online Marketing are some of the most used terms of the industry today. However, it is sadly just a lot of jargon for most of your companion who hear it and then use it to convey their travel. What exactly is digital marketing and what part of it critical for today’s business customer? We’re here to break it down with regard to you in the simplest words possible.
Online Marketing in fact marketing of your products or services onto digital platforms so as to store onto your loyal consumers as well as increase your reach to new potential target audience swiftly.
That is the software. That is what Online marketing is. There are some further questions demand attention to solve your confusion; such as:
Is digital marketing the same as social media advertising?
The answer is yes. Digital / Internet marketing can be a wider concept than the social media marketing in the sense that, all interpersonal networking platforms are available digitally i.e. over the internet. However, there are other platforms that fit in digital marketing except social media advertising and marketing.
What are the concepts and platforms of digital advertising?
The search engines that we use to search our queries and requirements are in themselves a humongous platform for online development and marketing. This concept is called “Search Engine Marketing” or Sem.
Search Engine Marketing is marketing of the product on search engines such as Google and Bing by Yahoo. This platform is of utmost importance for businesses that are into a B2B industry.
Another concept that comes under the wing of digital marketing is “Search Engine Optimization” or Small business seo. Search Engine Optimization is a connected with developing your website’s content in wherein allows the search engine’s algorithm to crawl and test your website efficiently. It is a way to get higher rankings their search results regarding the search engine; helping us to have a better hand at SEM.
SEO is a principal necessity of any and every web master as it aids you stand out on the list of sea of websites we see recently.
Social Media Marketing is a concept that comprises of campaigns designed to sell your product or service on social media platforms such as Facebook, Twitter, YouTube, LinkedIn, etc. SMM is a useful gizmo when it to be able to products that possess a B2C segment.
There is a stimulating concept called Re-marketing in Internet marketing which enables us to reach to be able to the potential consumer base multiple cases. It can be seen as all the consumer on various platforms, websites and showing your personalized ad copy these so as to keep reminding them regarding their visit to the cost.
This also enables us to run another factor called Consumer Lifetime Value wherein we can increase our reach to existing customers and improve our ROI from these consumers through various practices such as Email Marketing, Re-marketing, Paid Ad campaigns, RSS Feeds . . ..
However, for a great digital / Marketing and advertising experience, a campaign needs to be developed using all the above mentioned channels.
Power Marketing Group Consultants Sydney – Strategy Social Internet & Content
304 George St, Sydney NSW 2000, Australia
+61 422 967 771